Jennifer Sey has been speaking truth and standing up for women and children for nearly two decades. First, in 2008 when she wrote a book called Chalked Up, exposing the abusive coaching practices in gymnastics. Despite her credentials (7x National Team Member and 1986 National Champ), the gymnastics community didn’t much like the things she was saying. (Apparently, you were supposed to protect the reputations of abusive coaches and Jen didn’t get that memo.) But she persisted. And truth outed in the end.

She stood up again in 2020, speaking inconvenient truths during COVID in saying public schools should be open because children’s education matters. For that, she was ostracized by friends and her community and her reputation took a beating. But she persisted. And truth outed in the end.

Jen has also had a successful professional career. She is quite the brand builder, having been named one of Forbes’ Most Influential Chief Marketing Officers 2 years in a row. Now, Jen is taking all that experience as an athlete, an executive, and an advocate for women and children to build something uniquely her own. What could be more American than that? She’s out to prove that the freedom economy isn’t relegated to the corner but is rather all about delivering world-class products made for people with discriminating tastes and a penchant for liberty. ​​